| Wise remark | 11 |
| Truth, in folklore | 18 |
| Timeworn observation | 20 |
| Terse truth | 11 |
| Terse observation | 17 |
| Sometime sampler stitching | 26 |
| Saying with meaning | 19 |
| Relative of a motto | 19 |
| Proverb containing wisdom almost certainly contradicted by some other proverb | 77 |
| Phrase of wisdom | 16 |
| Pearl from Poor Richard | 23 |
| Part of Poor Richard's Almanack | 35 |
| Old truism | 10 |
| Often-quoted line | 17 |
| Oft-repeated words | 18 |
| Oft-quoted saying | 17 |
| Murphy's Law, for one | 25 |
| Memorable words | 15 |
| Memorable saying | 16 |
| Memorable maxim | 15 |
| Maxim's cousin | 18 |
| Madison Ave. publication | 24 |
| Item in "Poor Richard's Almanack" | 47 |
| It's often said | 19 |
| It may become a cliché | 25 |
| Era of commercials? | 19 |
| Encapsulated observation | 24 |
| Condensed, memorable saying | 27 |
| Common observation | 18 |
| Cliché, often | 16 |
| Bromide's cousin | 20 |
| Bit of old wisdom | 17 |
| Bit from "Poor Richard's Almanack" | 48 |
| Any of Aesop's morals | 25 |
| "Waste not, want not," e.g. | 37 |
| "Time is money," for example | 38 |
| "There ain't no such thing as a free lunch," e.g. | 63 |
| "Red sky at night, sailor's delight," e.g. | 56 |
| "Poor Richard's Almanack" maxim | 45 |
| "Poor Richard's Almanack" inclusion | 49 |
| "Poor Richard's Almanack" excerpt | 47 |
| "Poor Richard's Almanack" bit | 43 |
| "Nothing ventured, nothing gained," for one | 53 |
| "Nothing ventured, nothing gained," e.g. | 50 |
| "Love thy neighbor" is one | 36 |
| "Love conquers all" is one | 36 |
| "Look before you leap," for example | 45 |
| "Know thyself," for one | 33 |
| "If it sounds too good to be true, it probably is," for one | 69 |
| "If it sounds too good to be true, it probably is," e.g. | 66 |
| "Honey catches more flies than vinegar," e.g. | 55 |
| "Honesty is the best policy," e.g. | 44 |
| "Haste makes waste", e.g. | 35 |
| "Don't shit where you eat," e.g. | 46 |
| "Don't count your chickens before they hatch," e.g. | 65 |
| "Better late than never" is one | 41 |
| "Beauty is only skin-deep," e.g. | 42 |
| "A watched pot never boils" is one | 44 |
| "A stitch in time" starts one | 39 |
| ''That's life!'' e.g. | 41 |
| ''Penny wise, pound foolish,'' e.g. | 51 |
| ''Measure twice, cut once,'' e.g. | 49 |
| ''Look before you leap,'' for example | 53 |
| ''Haste makes waste,'' e.g. | 43 |
| ''Crime doesn't pay,'' e.g. | 47 |
| ''Beggars can't be choosers,'' e.g. | 55 |
| ''A stitch in time saves nine,'' e.g. | 53 |
| Place for pitchers? | 19 |
| Employer for creative types | 27 |
| Clio contender | 14 |
| Campaign manager | 16 |
| Producer of commercials | 23 |
| Saws | 4 |
| Maxims | 6 |
| Wise sayings | 12 |
| Proverbs | 8 |
| Old sayings | 11 |
| Aphorisms | 9 |
| Truisms | 7 |
| Bits of advice | 14 |
| Time-honored sayings | 20 |
| Memorable sayings | 17 |
| "Let sleeping dogs lie" and others | 44 |
| Sayings | 7 |
| Old saws | 8 |
| Apothegms | 9 |
| Some bits of advice | 19 |
| Ben Franklin provided some | 26 |
| Wise observations | 17 |
| Well-known sayings | 18 |
| Time-honored expressions | 24 |
| They're often old and wise | 30 |
| Some almanac fodder | 19 |
| Small sayings that say much | 27 |
| Sayings from sages | 18 |
| Saws that may be dull | 21 |
| Saws that are often dull | 24 |
| Sampler phrases | 15 |
| Gnomes | 6 |
| Commonly used saws | 18 |