| ____ fixe (menu notation) | 25 |
| ___ fixe, on a French menu | 26 |
| ___ fixe (unchanging restaurant option) | 39 |
| ___ fixe (restaurant charging option) | 37 |
| ___ fixe (menu notation) | 24 |
| __ fixe dinner | 14 |
| Cracker Jack bonus | 18 |
| Use a lever | 11 |
| Nobel or Pulitzer | 17 |
| This may be grand | 17 |
| Sweepstakes offering | 20 |
| Cup or purse, e.g. | 18 |
| Set store by | 12 |
| Sedative target, with "the" | 37 |
| Ribbon perhaps | 15 |
| Raffle reward | 13 |
| Palme d'Or, for one | 23 |
| Nobel or booby | 14 |
| Lottery feature | 15 |
| Lehman's "The ___" | 32 |
| Kewpie doll, perhaps | 20 |
| Gold cup, e.g. | 14 |
| Cup or purse | 12 |
| Cracker Jack extra | 18 |
| Competition incentive | 21 |
| Competition award | 17 |
| Carnival game lure | 18 |
| Captured vessel | 15 |
| Architecture's Pritzker, for one | 36 |
| A cup may be one | 16 |
| A bout to remember? | 19 |
| Struggle over a purse | 21 |
| Ring presentation | 17 |
| Pro boxing match | 16 |
| Boxing-ring competition | 23 |
| Highly valued asset, and this puzzle's title | 48 |
| Fair favors | 11 |
| Raffle winners get them | 23 |
| Pulitzer and Nobel | 18 |
| Nicklaus collection | 19 |
| Midway enticements | 18 |
| Goldfish, at carnivals | 22 |
| Game show loot | 14 |
| Spin doctor | 11 |
| Image consultant | 16 |
| Spin doc | 8 |
| Spinner of sorts | 16 |
| Release writer | 14 |
| Flack | 5 |
| An image maker | 14 |
| Spinmeister, at times | 21 |
| Spin doctor, for short | 22 |
| Promo expert | 12 |
| Madison Ave. worker, perhaps | 28 |
| Image manipulator | 17 |
| Image consultant, for short | 27 |
| Hired spinmeister | 17 |
| Guy concerned with corp. image | 30 |
| Corp. image maker | 17 |
| Spinmeisters | 12 |
| Spin docs | 9 |
| Image consultants | 17 |
| Spinning wheels? | 16 |
| Spinners? | 9 |
| Some promoters | 14 |
| Image creators | 14 |
| Image crafters | 14 |
| Some spinners, informally | 25 |
| Some corp. image builders | 25 |
| Sales-promotion experts | 23 |
| Release writers | 15 |
| Image shapers, for short | 24 |
| Image handlers, for short | 25 |
| Guys who make people look good | 30 |
| Guys in promotion | 17 |
| Flacks | 6 |
| Certain puffer-uppers | 21 |
| Band's consultants, e.g. | 28 |
| Old hand | 8 |
| Paid player | 11 |
| Con's opponent | 18 |
| Paid athlete | 12 |
| Agreeable aspect | 16 |
| Con's opposite | 18 |
| ___ forma | 9 |
| Money player | 12 |
| "Aye!" sayer | 22 |
| Quid ___ quo | 12 |
| Tennis instructor | 17 |
| Country club figure | 19 |
| Amateur's opposite | 22 |
| No longer an amateur | 20 |
| Lesson giver | 12 |
| Golf instructor | 15 |
| Country club employee | 21 |
| Voting "yea" | 22 |
| Teacher, at times | 17 |
| Quid-quo link | 13 |
| One paid to play | 16 |
| Major-leaguer | 13 |