| Walk through a marsh | 20 |
| Walk laboriously, as through mud | 32 |
| Walk heavily and firmly | 23 |
| Wade through water noisily | 26 |
| Wade through slush | 18 |
| Wade through mud, e.g. | 22 |
| Trudge, as through sludge | 25 |
| Trudge, as through mud | 22 |
| Trudge through the mud | 22 |
| Trudge through sludge | 21 |
| Tramp heavily | 13 |
| Tough uphill climb | 18 |
| Tough march | 11 |
| Tiring walk | 11 |
| Slow, hard progress | 19 |
| Plod; toil | 10 |
| Plod, as through mud | 20 |
| Plod through mire | 17 |
| Plod through clods | 18 |
| Plod in paludous places | 23 |
| Plod in mire | 12 |
| One may be long and hard | 24 |
| Muddy walk | 10 |
| Muddy trek | 10 |
| Move through the mire | 21 |
| Marsh march | 11 |
| March in mud | 12 |
| Maneuver through mud | 20 |
| Maneuver in the mud | 19 |
| Long, exhausting march | 22 |
| Long, arduous job | 17 |
| Laborious trip | 14 |
| Keep going through the mud | 26 |
| Hardly a quick task | 19 |
| Go, as through mud | 18 |
| Catch phrase | 12 |
| Ad motto | 8 |
| Ad catchphrase | 14 |
| "A diamond is forever," to De Beers | 45 |
| Promotional phrase | 18 |
| Campaign encapsulation | 22 |
| Advertising catchphrase | 23 |
| The 1973 Mets' "Ya Gotta Believe!," e.g. | 54 |
| Striking phrase | 15 |
| Saab's "Born from jets," e.g. | 43 |
| Promotion phrase | 16 |
| Product line? | 13 |
| Party catchphrase | 17 |
| Party catch phrase | 18 |
| Nike's is "Just Do It" | 36 |
| Maxwell House's "Good to the last drop," e.g. | 59 |
| Company catchphrase | 19 |
| Campaign catchphrase | 20 |
| Campaign ad feature | 19 |
| Advertising phrase | 18 |
| Advertiser's catchphrase | 28 |
| Ad writer's output | 22 |
| Ad dressing? | 12 |
| Ad copy | 7 |
| Ad catch phrase | 15 |
| "We try harder," e.g. | 31 |
| "So easy, a caveman could do it," e.g. | 48 |
| "Peace at any price," e.g. | 36 |
| "Just say no," for instance | 37 |
| "Just do it," to Nike | 31 |
| "It's the real thing," e.g. | 41 |
| "Can you hear me now?" for one | 40 |
| "A diamond is forever," e.g. | 38 |
| ''We try harder,'' e.g. | 39 |
| One whose work may be catchy | 28 |
| Campaign-placard writers | 24 |
| Catchphrases | 12 |
| Shibboleths | 11 |
| Advertising catchphrases | 24 |
| Advertisers' output | 23 |
| T-shirt words, perhaps | 22 |
| Spot finishers, often | 21 |
| Some trademarks | 15 |
| Campaign poster inscriptions | 28 |
| Ad staples | 10 |
| Ad agency creations | 19 |
| "Just do it" et al. | 29 |
| "Forward" and "Believe in America" | 54 |
| "Be all that you can be" and others | 45 |
| Walked heavily | 14 |
| Plodded | 7 |
| Walked wearily | 14 |
| Moved through mud | 17 |
| Plodding one | 12 |
| Ones hiking through snow | 24 |
| Hard, steady workers | 20 |
| Plods | 5 |
| Difficult journeys | 18 |
| Wades through the surf | 22 |
| Wades (through) | 15 |
| Tough jobs | 10 |
| Plods heavily | 13 |
| Trudges (through) | 17 |
| Plods, as through mud | 21 |
| Plods through clods | 19 |