| Big name in pasta sauce | 23 |
| Big name in peanut butter | 25 |
| Big name in perfect 10s | 23 |
| Big name in personal banking | 28 |
| Big name in personal planners | 29 |
| Big name in pest control | 24 |
| Big name in pet products | 24 |
| Big name in petroleum, once | 27 |
| Big name in pharmaceuticals | 27 |
| Big name in philanthropy | 24 |
| Big name in phonographs | 23 |
| Big name in photography | 23 |
| Big name in photography, once | 29 |
| Big name in pickles and beans | 29 |
| Big name in pineapples | 22 |
| Big name in Pittsburgh | 22 |
| Big name in pizza crust | 23 |
| Big name in plastic cups | 24 |
| Big name in plastic wrap | 24 |
| Big name in plumbing products | 29 |
| Big name in plumbing supplies | 29 |
| Big name in power tools | 23 |
| Big name in precision blades | 28 |
| Big name in pressure relief | 27 |
| Big name in private jets | 24 |
| Big name in private planes | 26 |
| Big name in projectors | 22 |
| Big name in protection | 22 |
| Big name in publishing | 22 |
| Big name in radio advice | 24 |
| Big name in radio, once | 23 |
| Big name in railroading | 23 |
| Big name in rain protection | 27 |
| Big name in ranch dressing | 26 |
| Big name in Rastafarianism | 26 |
| Big name in real estate | 23 |
| Big name in reference books | 27 |
| Big name in refrigerators | 25 |
| Big name in rental trucks | 25 |
| Big name in restaurant guides | 29 |
| Big name in retail jewelry | 26 |
| Big name in rock history | 24 |
| Big name in Roman fountains | 27 |
| Big name in romance novels | 26 |
| Big name in rubber balls | 24 |
| Big name in Russian ballet | 26 |
| Big name in S.U.V.'s | 24 |
| Big name in salad dressing | 26 |
| Big name in satellite radio | 27 |
| Big name in scents and briefs | 29 |
| Big name in school supplies | 27 |
| Big name in sci-fi books | 24 |
| Big name in Scotch whiskey | 26 |
| Big name in Scotch whisky | 25 |
| Big name in seafood chains | 26 |
| Big name in seasonings | 22 |
| Big name in securities | 22 |
| Big name in security systems | 28 |
| Big name in semiconductors | 26 |
| Big name in serigraphy | 22 |
| Big name in set diagrams | 24 |
| Big name in set theory | 22 |
| Big name in sex research | 24 |
| Big name in shoestrings | 23 |
| Big name in shortening | 22 |
| Big name in showerheads | 23 |
| Big name in skateboarding | 25 |
| Big name in skepticism | 22 |
| Big name in skydiving? | 22 |
| Big name in sleep aids | 22 |
| Big name in small bags | 22 |
| Big name in small planes | 24 |
| Big name in small swimsuits | 27 |
| Big name in small swimwear | 26 |
| Big name in small trains | 24 |
| Big name in small trucks | 24 |
| Big name in smooth jazz | 23 |
| Big name in snack cakes | 23 |
| Big name in snowblowers | 23 |
| Big name in snowmobiles | 23 |
| Big name in soft balls | 22 |
| Big name in soft drinks | 23 |
| Big name in song rights | 23 |
| Big name in sound systems | 25 |
| Big name in soup mixes | 22 |
| Big name in Spanish drama | 25 |
| Big name in specialty coffees | 29 |
| Big name in spongy toys | 23 |
| Big name in sport shirts | 24 |
| Big name in sporting goods | 26 |
| Big name in sports apparel | 26 |
| Big name in sports ballcaps | 27 |
| Big name in sports cards | 24 |
| Big name in sports shoes | 24 |
| Big name in sports statistics | 29 |
| Big name in sportswear | 22 |
| Big name in spreadsheets | 24 |
| Big name in stationery | 22 |
| Big name in steelmaking | 23 |
| Big name in stereo cables | 25 |