| Big name in kiddie lit | 22 |
| Big name in kindergarten | 24 |
| Big name in kitchen foil | 24 |
| Big name in kitchen gadgets | 27 |
| Big name in kitchen products | 28 |
| Big name in kitchen utensils | 28 |
| Big name in kitchen wrap | 24 |
| Big name in kitchenware | 23 |
| Big name in kosher products | 27 |
| Big name in laminate flooring | 29 |
| Big name in late-night | 22 |
| Big name in late-night talk | 27 |
| Big name in late-night TV | 25 |
| Big name in lawn equipment | 26 |
| Big name in lawn mowers | 23 |
| Big name in lawn products | 25 |
| Big name in leather bags | 24 |
| Big name in leather goods | 25 |
| Big name in lexicography | 24 |
| Big name in library science | 27 |
| Big name in light planes | 24 |
| Big name in light verse | 23 |
| Big name in lighters and pens | 29 |
| Big name in links history | 25 |
| Big name in liquid bandages | 27 |
| Big name in lithography | 23 |
| Big name in little blocks | 25 |
| Big name in little books | 24 |
| Big name in little candy | 24 |
| Big name in little cars | 23 |
| Big name in little stories | 26 |
| Big name in little suits | 24 |
| Big name in little trains | 25 |
| Big name in little trucks | 25 |
| Big name in lock-changing | 25 |
| Big name in luxury autos | 24 |
| Big name in luxury cars | 23 |
| Big name in luxury hotels | 25 |
| Big name in luxury SUVs | 23 |
| Big name in luxury travel | 25 |
| Big name in luxury watches | 26 |
| Big name in magic history | 25 |
| Big name in mail order | 22 |
| Big name in makeup, Elizabeth | 29 |
| Big name in matchmaking | 23 |
| Big name in mattresses | 22 |
| Big name in meatless burgers | 28 |
| Big name in mediocre steak | 26 |
| Big name in men's clothes | 29 |
| Big name in men's fashion | 29 |
| Big name in men's shirts | 28 |
| Big name in metal foil | 22 |
| Big name in metal wrap | 22 |
| Big name in mineral water | 25 |
| Big name in mobile broadband | 28 |
| Big name in mobile phones | 25 |
| Big name in mobility scooters | 29 |
| Big name in model trains | 24 |
| Big name in modeling agencies | 29 |
| Big name in morning radio | 25 |
| Big name in morning TV | 22 |
| Big name in motor scooters | 26 |
| Big name in motorcycles | 23 |
| Big name in movie history | 25 |
| Big name in movie theaters | 26 |
| Big name in multivitamins | 25 |
| Big name in networking | 22 |
| Big name in New Age music | 25 |
| Big name in news aggregation | 28 |
| Big name in news gathering | 26 |
| Big name in nonstick cookware | 29 |
| Big name in Norse mythology | 27 |
| Big name in Norwegian royalty | 29 |
| Big name in nuclear physics | 27 |
| Big name in nursery rhymes | 26 |
| Big name in obstetrics | 22 |
| Big name in office equipment | 28 |
| Big name in office supplies | 27 |
| Big name in oil ... and oils | 28 |
| Big name in oil filters | 23 |
| Big name in old burlesque | 25 |
| Big name in old scary movies | 28 |
| Big name in old strings | 23 |
| Big name in old typewriters | 27 |
| Big name in Olympics skiing | 27 |
| Big name in online auctions | 27 |
| Big name in online poker | 24 |
| Big name in online quizzes | 26 |
| Big name in orange juice | 24 |
| Big name in outboard motors | 27 |
| Big name in outdoor art | 23 |
| Big name in outdoor cooking | 27 |
| Big name in outdoor equipment | 29 |
| Big name in outdoor gear | 24 |
| Big name in outdoor grills | 26 |
| Big name in packaged soups | 26 |
| Big name in pain relief | 23 |
| Big name in paper products | 26 |
| Big name in paperbacks | 22 |
| Big name in pasta products | 26 |