| Popular shoe polish once | 25 |
| Popular shopping channel | 24 |
| Popular shopping locale | 23 |
| Popular shopping place | 22 |
| Popular shopping venue | 22 |
| Popular sing-along folk song | 28 |
| Popular site for collectors | 27 |
| Popular ski country homes | 25 |
| Popular skiing destination | 26 |
| Popular skin cream brand | 24 |
| Popular skin moisturizer | 24 |
| Popular sleek-bodied phone | 26 |
| Popular smartphone app | 22 |
| Popular snack since 1912 | 24 |
| Popular soft-drink flavor | 25 |
| Popular soft-shoe song | 22 |
| Popular song in the round | 25 |
| Popular song of '40s | 24 |
| Popular song of yesteryear | 26 |
| Popular song since 1908 | 23 |
| Popular song since 1917 | 23 |
| Popular song with kicks | 23 |
| Popular soup in New England | 27 |
| Popular soup ingredient | 23 |
| Popular Southern vegetable | 26 |
| Popular souvenir choice | 23 |
| Popular space-saving device | 27 |
| Popular sport utility vehicle | 29 |
| Popular sporting event | 22 |
| Popular spot in the 20's | 28 |
| Popular spread in Roanoke? | 26 |
| Popular spring break locale | 27 |
| Popular stationery brand | 24 |
| Popular streaming service | 25 |
| Popular strolling sites | 23 |
| Popular stuffed animal | 22 |
| Popular subscription service | 28 |
| Popular subway pastime | 22 |
| Popular subway time-killers | 27 |
| Popular summer destination | 26 |
| Popular Sunday TV host | 22 |
| Popular supermarket tabloid | 27 |
| Popular surfers' hangout | 28 |
| Popular Swedish quartet | 23 |
| Popular swimwear brand | 22 |
| Popular takeout choice | 22 |
| Popular takeout entree | 22 |
| Popular tattoo subject | 22 |
| Popular tax shelter, briefly | 28 |
| Popular tea party snack | 23 |
| Popular tech news site | 22 |
| Popular tech review site | 24 |
| Popular techno musician | 23 |
| Popular teen hangout, once | 26 |
| Popular tequila, familiarly | 27 |
| Popular Texas tourist site | 26 |
| Popular thing, briefly | 22 |
| Popular thing, slangily | 23 |
| Popular thirst quencher | 23 |
| Popular throat soother | 22 |
| Popular times for Tours tours | 29 |
| Popular toaster waffles | 23 |
| Popular topic with lyricists | 28 |
| Popular tourist attractions | 27 |
| Popular tourist destinations | 28 |
| Popular toy car collectible | 27 |
| Popular toy since 1964 | 22 |
| Popular toy trucks, for short | 29 |
| Popular toys since 1961 | 23 |
| Popular transformation | 22 |
| Popular treat since 1912 | 24 |
| Popular treat to split | 22 |
| Popular tropical destination | 28 |
| Popular tune around Halloween | 29 |
| Popular tune for a tenor | 24 |
| Popular TV comic, for short | 27 |
| Popular TV miniseries: 1977 | 27 |
| Popular TV news magazine | 24 |
| Popular TV personality | 22 |
| Popular TV police drama | 23 |
| Popular umbrella brand | 22 |
| Popular vacation destination | 28 |
| Popular vacation island | 23 |
| Popular vacation locale | 23 |
| Popular vacation locales | 24 |
| Popular vacation month | 22 |
| Popular van Gogh painting | 25 |
| Popular video game avatars | 26 |
| Popular video recorder | 22 |
| Popular Vincent Lopez tune | 26 |
| Popular vodka, briefly | 22 |
| Popular vodka, familiarly | 25 |
| Popular vodka, informally | 25 |
| Popular Volkswagen model | 24 |
| Popular volleyball setting | 26 |
| Popular volleyball venue | 24 |
| Popular vote winner of 1876 | 27 |
| Popular way to have chili | 25 |
| Popular way to serve potatoes | 29 |
| Popular weather forecaster | 26 |