| Big name in protection | 22 |
| Big name in publishing | 22 |
| Big name in radio advice | 24 |
| Big name in radio, once | 23 |
| Big name in railroading | 23 |
| Big name in rain protection | 27 |
| Big name in ranch dressing | 26 |
| Big name in Rastafarianism | 26 |
| Big name in real estate | 23 |
| Big name in reference books | 27 |
| Big name in refrigerators | 25 |
| Big name in rental trucks | 25 |
| Big name in restaurant guides | 29 |
| Big name in retail jewelry | 26 |
| Big name in rock history | 24 |
| Big name in Roman fountains | 27 |
| Big name in romance novels | 26 |
| Big name in rubber balls | 24 |
| Big name in Russian ballet | 26 |
| Big name in S.U.V.'s | 24 |
| Big name in salad dressing | 26 |
| Big name in satellite radio | 27 |
| Big name in scents and briefs | 29 |
| Big name in school supplies | 27 |
| Big name in sci-fi books | 24 |
| Big name in Scotch whiskey | 26 |
| Big name in Scotch whisky | 25 |
| Big name in seafood chains | 26 |
| Big name in seasonings | 22 |
| Big name in securities | 22 |
| Big name in security systems | 28 |
| Big name in semiconductors | 26 |
| Big name in serigraphy | 22 |
| Big name in set diagrams | 24 |
| Big name in set theory | 22 |
| Big name in sex research | 24 |
| Big name in shoestrings | 23 |
| Big name in shortening | 22 |
| Big name in showerheads | 23 |
| Big name in skateboarding | 25 |
| Big name in skepticism | 22 |
| Big name in skydiving? | 22 |
| Big name in sleep aids | 22 |
| Big name in small bags | 22 |
| Big name in small planes | 24 |
| Big name in small swimsuits | 27 |
| Big name in small swimwear | 26 |
| Big name in small trains | 24 |
| Big name in small trucks | 24 |
| Big name in smooth jazz | 23 |
| Big name in snack cakes | 23 |
| Big name in snowblowers | 23 |
| Big name in snowmobiles | 23 |
| Big name in soft balls | 22 |
| Big name in soft drinks | 23 |
| Big name in song rights | 23 |
| Big name in sound systems | 25 |
| Big name in soup mixes | 22 |
| Big name in Spanish drama | 25 |
| Big name in specialty coffees | 29 |
| Big name in spongy toys | 23 |
| Big name in sport shirts | 24 |
| Big name in sporting goods | 26 |
| Big name in sports apparel | 26 |
| Big name in sports ballcaps | 27 |
| Big name in sports cards | 24 |
| Big name in sports shoes | 24 |
| Big name in sports statistics | 29 |
| Big name in sportswear | 22 |
| Big name in spreadsheets | 24 |
| Big name in stationery | 22 |
| Big name in steelmaking | 23 |
| Big name in stereo cables | 25 |
| Big name in stereo speakers | 27 |
| Big name in stereophones | 24 |
| Big name in sticky notes | 24 |
| Big name in stock brokerage | 27 |
| Big name in stock brokerages | 28 |
| Big name in storytelling | 24 |
| Big name in stretchy swimwear | 29 |
| Big name in stunt bikes | 23 |
| Big name in stunt riding | 24 |
| Big name in sunglasses | 22 |
| Big name in supercomputers | 26 |
| Big name in supermarkets | 24 |
| Big name in surrealism | 22 |
| Big name in sweet chips | 23 |
| Big name in synthesizers | 24 |
| Big name in Syrian politics | 27 |
| Big name in T formation? | 24 |
| Big name in tablets and PCs | 27 |
| Big name in taco fixings | 24 |
| Big name in taco sauce | 22 |
| Big name in taco shells | 23 |
| Big name in talk radio | 22 |
| Big name in talk shows | 22 |
| Big name in talking machines | 28 |
| Big name in telescopes | 22 |
| Big name in television | 22 |
| Big name in test preparation | 28 |