| Big name in Scotch whisky | 25 |
| Big name in Scotch whiskey | 26 |
| Big name in Scotch | 18 |
| Big name in scooters | 20 |
| Big name in sci-fi books | 24 |
| Big name in sci-fi | 18 |
| Big name in school supplies | 27 |
| Big name in scents and briefs | 29 |
| Big name in scat | 16 |
| Big name in saws | 16 |
| Big name in satellite radio | 27 |
| Big name in satellite broadcasting | 34 |
| Big name in San Francisco politics | 34 |
| Big name in salsa | 17 |
| Big name in salad dressing | 26 |
| Big name in S.U.V.'s | 24 |
| Big name in Russian ballet | 26 |
| Big name in rum | 15 |
| Big name in rubbery pizza when there's nowhere else to eat | 62 |
| Big name in rubber balls | 24 |
| Big name in rubber | 18 |
| Big name in routers | 19 |
| Big name in root beer | 21 |
| Big name in romance novels | 26 |
| Big name in Roman fountains | 27 |
| Big name in rock history | 24 |
| Big name in rock | 16 |
| Big name in rings | 17 |
| Big name in rice | 16 |
| Big name in retailing | 21 |
| Big name in retail jewelry | 26 |
| Big name in retail | 18 |
| Big name in restaurant surveys | 30 |
| Big name in restaurant reviews | 30 |
| Big name in restaurant ratings | 30 |
| Big name in restaurant guides | 29 |
| Big name in reproductive technology | 35 |
| Big name in rental trucks | 25 |
| Big name in Reno | 16 |
| Big name in Renaissance patronage | 33 |
| Big name in relief | 18 |
| Big name in refrigerators | 25 |
| Big name in reference books | 27 |
| Big name in real estate | 23 |
| Big name in razors | 18 |
| Big name in ratings | 19 |
| Big name in Rastafarianism | 26 |
| Big name in rap | 15 |
| Big name in ranges | 18 |
| Big name in ranch dressing | 26 |
| Big name in raisins | 19 |
| Big name in raingear | 20 |
| Big name in rain protection | 27 |
| Big name in railroads | 21 |
| Big name in railroading | 23 |
| Big name in radio, once | 23 |
| Big name in radio advice | 24 |
| Big name in radio | 17 |
| Big name in racing | 18 |
| Big name in puzzles | 19 |
| Big name in publishing [up to 118 pounds] | 41 |
| Big name in publishing | 22 |
| Big name in protection | 22 |
| Big name in projectors | 22 |
| Big name in private planes | 26 |
| Big name in private jets | 24 |
| Big name in printers | 20 |
| Big name in pretzels | 20 |
| Big name in pressure relief | 27 |
| Big name in precision blades | 28 |
| Big name in power tools | 23 |
| Big name in potatoes | 20 |
| Big name in Portugal | 20 |
| Big name in pop | 15 |
| Big name in polls | 17 |
| Big name in polling | 19 |
| Big name in politics | 20 |
| Big name in plumbing supplies | 29 |
| Big name in plumbing products | 29 |
| Big name in plows | 17 |
| Big name in plastics | 20 |
| Big name in plastic? | 20 |
| Big name in plastic wrap | 24 |
| Big name in plastic cups | 24 |
| Big name in plastic | 19 |
| Big name in plasmas | 19 |
| Big name in planes | 18 |
| Big name in pizza crust | 23 |
| Big name in pizza | 17 |
| Big name in Pittsburgh | 22 |
| Big name in piracy | 18 |
| Big name in pineapples | 22 |
| Big name in pinball | 19 |
| Big name in pies | 16 |
| Big name in pieces | 18 |
| Big name in pickles and beans | 29 |
| Big name in pickles | 19 |
| Big name in pianos and motorcycles | 34 |
| Big name in pianos | 18 |
| Big name in photography, once | 29 |