| Big name in small trucks | 24 |
| Big name in smooth jazz | 23 |
| Big name in smoothies | 21 |
| Big name in snack cakes | 23 |
| Big name in snacks | 18 |
| Big name in sneakers | 20 |
| Big name in snowblowers | 23 |
| Big name in snowmobiles | 23 |
| Big name in soft balls | 22 |
| Big name in soft drinks | 23 |
| Big name in song rights | 23 |
| Big name in sorcery | 19 |
| Big name in soul | 16 |
| Big name in sound systems | 25 |
| Big name in soup mixes | 22 |
| Big name in Southwest politics | 30 |
| Big name in soy sauce | 21 |
| Big name in Spanish drama | 25 |
| Big name in speakers | 20 |
| Big name in specialty coffees | 29 |
| Big name in spirits | 19 |
| Big name in spongy toys | 23 |
| Big name in sport shirts | 24 |
| Big name in sporting goods | 26 |
| Big name in sports | 18 |
| Big name in sports apparel | 26 |
| Big name in sports ballcaps | 27 |
| Big name in sports cards | 24 |
| Big name in sports shoes | 24 |
| Big name in sports statistics | 29 |
| Big name in sports trading cards | 32 |
| Big name in sportswear | 22 |
| Big name in spreadsheet software | 32 |
| Big name in spreadsheets | 24 |
| Big name in spydom | 18 |
| Big name in stationery | 22 |
| Big name in steaks | 18 |
| Big name in steel | 17 |
| Big name in steelmaking | 23 |
| Big name in stereo cables | 25 |
| Big name in stereo speakers | 27 |
| Big name in stereophones | 24 |
| Big name in stereos | 19 |
| Big name in stickies | 20 |
| Big name in sticky notes | 24 |
| Big name in stock brokerage | 27 |
| Big name in stock brokerages | 28 |
| Big name in storage | 19 |
| Big name in storytelling | 24 |
| Big name in streaming | 21 |
| Big name in stretchy swimwear | 29 |
| Big name in strings | 19 |
| Big name in student encyclopedias | 33 |
| Big name in stunt bikes | 23 |
| Big name in stunt riding | 24 |
| Big name in sugary tomato sauce | 31 |
| Big name in suits | 17 |
| Big name in sunglasses | 22 |
| Big name in supercomputers | 26 |
| Big name in supermarkets | 24 |
| Big name in supplemental insurance | 34 |
| Big name in surrealism | 22 |
| Big name in SUVs | 16 |
| Big name in swabs | 17 |
| Big name in sweaty soap operas for men | 38 |
| Big name in sweet chips | 23 |
| Big name in swimwear | 20 |
| Big name in synonyms | 20 |
| Big name in synthesizers | 24 |
| Big name in Syrian politics | 27 |
| Big name in syrups | 18 |
| Big name in T formation? | 24 |
| Big name in tablets | 19 |
| Big name in tablets and PCs | 27 |
| Big name in tableware | 21 |
| Big name in taco fixings | 24 |
| Big name in taco kits | 21 |
| Big name in taco sauce | 22 |
| Big name in taco shells | 23 |
| Big name in talk | 16 |
| Big name in talk radio | 22 |
| Big name in talk shows | 22 |
| Big name in talk shows (#1 on the list) | 39 |
| Big name in talking machines | 28 |
| Big name in taps | 16 |
| Big name in Tara | 16 |
| Big name in tea | 15 |
| Big name in teas | 16 |
| Big name in telephony | 21 |
| Big name in telescopes | 22 |
| Big name in television | 22 |
| Big name in television production | 33 |
| Big name in tennis | 18 |
| Big name in tents | 17 |
| Big name in tequila | 19 |
| Big name in test preparation | 28 |
| Big name in Thanksgiving parades | 32 |
| Big name in the ad biz | 22 |
| Big name in the baby aisle | 26 |
| Big name in the bag business | 28 |