| Big name in radio advice | 24 |
| Big name in radio, once | 23 |
| Big name in railroading | 23 |
| Big name in railroads | 21 |
| Big name in rain protection | 27 |
| Big name in raingear | 20 |
| Big name in raisins | 19 |
| Big name in ranch dressing | 26 |
| Big name in ranges | 18 |
| Big name in rap | 15 |
| Big name in Rastafarianism | 26 |
| Big name in ratings | 19 |
| Big name in razors | 18 |
| Big name in real estate | 23 |
| Big name in reference books | 27 |
| Big name in refrigerators | 25 |
| Big name in relief | 18 |
| Big name in Renaissance patronage | 33 |
| Big name in Reno | 16 |
| Big name in rental trucks | 25 |
| Big name in reproductive technology | 35 |
| Big name in restaurant guides | 29 |
| Big name in restaurant ratings | 30 |
| Big name in restaurant reviews | 30 |
| Big name in restaurant surveys | 30 |
| Big name in retail | 18 |
| Big name in retail jewelry | 26 |
| Big name in retailing | 21 |
| Big name in rice | 16 |
| Big name in rings | 17 |
| Big name in rock | 16 |
| Big name in rock history | 24 |
| Big name in Roman fountains | 27 |
| Big name in romance novels | 26 |
| Big name in root beer | 21 |
| Big name in routers | 19 |
| Big name in rubber | 18 |
| Big name in rubber balls | 24 |
| Big name in rubbery pizza when there's nowhere else to eat | 62 |
| Big name in rum | 15 |
| Big name in Russian ballet | 26 |
| Big name in S.U.V.'s | 24 |
| Big name in salad dressing | 26 |
| Big name in salsa | 17 |
| Big name in San Francisco politics | 34 |
| Big name in satellite broadcasting | 34 |
| Big name in satellite radio | 27 |
| Big name in saws | 16 |
| Big name in scat | 16 |
| Big name in scents and briefs | 29 |
| Big name in school supplies | 27 |
| Big name in sci-fi | 18 |
| Big name in sci-fi books | 24 |
| Big name in scooters | 20 |
| Big name in Scotch | 18 |
| Big name in Scotch whiskey | 26 |
| Big name in Scotch whisky | 25 |
| Big name in screens | 19 |
| Big name in seafood chains | 26 |
| Big name in seasonings | 22 |
| Big name in securities | 22 |
| Big name in security | 20 |
| Big name in security systems | 28 |
| Big name in seeds | 17 |
| Big name in semiconductors | 26 |
| Big name in serigraphy | 22 |
| Big name in servers | 19 |
| Big name in set diagrams | 24 |
| Big name in set theory | 22 |
| Big name in sex research | 24 |
| Big name in shades | 18 |
| Big name in shaving | 19 |
| Big name in shipping | 20 |
| Big name in shirts | 18 |
| Big name in shoes | 17 |
| Big name in shoes? | 18 |
| Big name in shoestrings | 23 |
| Big name in shortening | 22 |
| Big name in showerheads | 23 |
| Big name in siding | 18 |
| Big name in skateboarding | 25 |
| Big name in skating | 19 |
| Big name in skepticism | 22 |
| Big name in skin care | 21 |
| Big name in skin care products | 30 |
| Big name in skintight swimwear | 30 |
| Big name in skydiving? | 22 |
| Big name in slapstick | 21 |
| Big name in sleep aids | 22 |
| Big name in sleepwear | 21 |
| Big name in slippers | 20 |
| Big name in slugging | 20 |
| Big name in slush | 17 |
| Big name in small bags | 22 |
| Big name in small construction | 30 |
| Big name in small kitchen appliances | 36 |
| Big name in small planes | 24 |
| Big name in small swimsuits | 27 |
| Big name in small swimwear | 26 |
| Big name in small trains | 24 |