Store for athletes seeking protection? (And, onsides, what each of this puzzle's starred entries refers to)

Question:

Answer:

CUPWORLD

Length:

Similar Crossword Questions:

Neologism that describes any of this puzzle's starred entries
Collective name for this puzzle's half-dozen starred entries
Word that can precede the first word of the twelve starred entries in this puzzle
What this puzzle's theme entries take, vowel-wise
Like fish for fish & chips -- or this puzzle's four theme entries
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Gym gear hidden in this puzzle's theme entries
Just making things up, or a synonym for a three-word phrase describing this puzzle's theme entries
Program that the figures at the end of the starred entries have in common
Second of a pair of letters swapped six times in this puzzle's theme entries
Department in a store where you might buy this puzzle's theme
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"Lid" in each of this puzzle's theme entries
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Cause a sensation, or what the first words of the answers to starred entries may do
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