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Answer:
SLOGANS
Possible Questions:
Words to live by
Catchwords
Rallying cries
Madison Ave. creations
Catchphrases
Shibboleths
Advertising catchphrases
Advertisers' output
T-shirt words, perhaps
Spot finishers, often
Some trademarks
Campaign poster inscriptions
Ad staples
Ad agency creations
"Just do it" et al.
"Forward" and "Believe in America"
"Be all that you can be" and others