Possible Questions:
- Catchphrase
- Battle cry
- Motto
- Rallying cry
- Catch phrase
- Catchword
- Ad motto
- Campaign feature
- Campaign staple
- Ad catchphrase
- "A diamond is forever," to De Beers
- Promotional phrase
- Madison Ave. product
- Campaign encapsulation
- Advertising catchphrase
- Adman's creation
- The 1973 Mets' "Ya Gotta Believe!," e.g.
- Striking phrase
- Saab's "Born from jets," e.g.
- Promotion phrase
- Product line?
- Party catchphrase
- Party catch phrase
- Nike's is "Just Do It"
- Maxwell House's "Good to the last drop," e.g.
- Company catchphrase
- Campaign catchphrase
- Campaign ad feature
- Advertising phrase
- Advertiser's catchphrase
- Ad writer's output
- Ad dressing?
- Ad copy
- Ad catch phrase
- "We try harder," e.g.
- "So easy, a caveman could do it," e.g.
- "Peace at any price," e.g.
- "Just say no," for instance
- "Just do it," to Nike
- "It's the real thing," e.g.
- "Can you hear me now?" for one
- "A diamond is forever," e.g.
- ''We try harder,'' e.g.