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Answer:
IACOCCA
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"If you can find a better car, buy it" speaker
Old Chrysler chief Lee
Lee who led Chrysler, 1978-92
Former Chrysler head Lee
Former Chrysler head
Former auto executive Lee
Big name in Chrysler history
Bestselling autobiography of 1984
A best seller in 1984
1984 best-selling business autobiography
"Where Have All the Leaders Gone?" author
"Talking Straight" co-author
"Talking Straight" author
"If you can find a better car, buy it" pitchman