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Answer:
HYPES
Possible Questions:
Ballyhoos
Builds up
Talks up
Pumps up
Promotes heavily
Promotes with a vengeance
Overpublicizes
More than just plugs
Pumps up, as in advertising
Publicizes extravagantly
Publicizes broadly
Promotes big-time
Plugs, plugs, plugs
Plugs plus
Overly promotes
Over-advertises
Mounts a big publicity campaign
Mad. Ave. hard sells
Hoopla and put-on
Heavily promotes
Excessively promotes
Exaggerated advertisings