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Answer:
HYPE
Possible Questions:
Hoopla
Publicity
Promote
Buzz
Ballyhoo
Build up
Talk up
Tout
Extravagant publicity
Don't believe it
Exaggerated publicity
Promotional ploy
Promote aggressively
Promotional gimmick
Promo overkill
Big buildup
Overpublicize
Exaggerated claims
Big talk
Publicist's job
Promote extravagantly
Oversell
Buildup
Too much publicity
Promote, to the max
Promote in a big way
Promote big-time
Promote and then some
Overpromotion
Overblown publicity
Lots of ink
Frenzy of publicity
Flashy promotion
Flamboyant promotion
Flack's output
Excessive promotion
Some hot air
Rabid promotion
Publicize extensively
Publicize excessively
Promotional overkill
Promotional hoopla
Promote, and then some
Press for a hit?
Preposterous publicity
Pre-event buzz
PR firm output
Play up to the max
Overdone publicity
Overdone promotion
Overblown promotion
Mad. Ave. hard sell
Lots of talk
Lots of gas
It's often hard to live up to
It's not to be believed, at times
It's hard to live up to
Issue a sensational promo
Excited attention
Excessive publicity
Excessive plug?
Exaggerated fanfare
Build-up for a Hollywood smash?
Big build-up
An action film's may be deafening
Advertising, basically
Advertise, and then some
Advertise strongly
Advertise in a big way
Advertise greatly
Advertise bombastically
Advertise big-time
Ad agencies build it
A new rock band's may be deafening